Maybe you've never lost a dog or you feel your home is extremely secure, but all is takes is one minor mishap for your pooch to go missing. The last thing you want in a incident like that, is for your dog not to have identification. I can't tell you how many dogs I've seen roaming the streets and the first thing I do (if the pet is friendly, of course) is call the number on the ID tag and voila, problem solved. It's simple...unless you want to go through the agony of posting "Missing Dog" signs around your neighborhood, don't be lazy...get your dog a damn ID tag.Cuddly As Fuck red and gold enamel tag on pink collar | TRILL PAWS