The moment we landed on the idea that is now Trill Paws, I got to work. I started asking myself what I'd like to see on dogs, that I haven't seen before. Eventually, I found myself immersed in the wonderful world of enamel pins and absolutely LOVED what was out there.

It was fascinating to see small companies that had been established by making these witty, yet vibrant pins and I started to bring the idea home. What if I make pet ID tags that look and feel like enamel pins, for dogs?! It was something I certainly had never seen before, so I got to work. 

Within one month, we established a relationship with a manufacturer, figured out a name for the company, reserved the domain name and the Instagram handle (which by the way, it isn't the easiest of tasks). 


Next step, designing our very first collection of pet ID tags....